TAROKO Mall Taichung

The operation of De An Mall was taken over by Taroko Development and renamed TAROKO Mall. Positioned for “sports, leisure, and lifestyle”, TAROKO Mall’s emphasis is on “sports and leisure, parent-child entertainment, lifestyle, and food and shopping”. It has also introduced differentiated internationally exclusive creative themes, which will launch it as a new landmark of international shopping in Taichung.

The logo of TAROKO Mall is based on the spirit of “infinity” and contains the connotation of “celebration” and “gift”. The dynamic ribbon design is to create a more fun and urban atmosphere. The bright pink-purple and silver colors showcase the “youthfulness, vitality and fashion” of TAROKO Mall, and can perfectly interpret the atmosphere of comfort, relaxation, and fun, in order to convey the image of a “shopping paradise” that will attract the younger consumer groups and families.