大魯閣新時代購物中心 TAROKO Mall Taichung

  • 分類:東區/百貨商場
  • 地址:臺中市東區復興路四段186號
  • Category:East Districts/Department Store
  • Address:No. 186, Sec. 4, Fuxing Rd., East Dist., Taichung City 401255, Taiwan (R.O.C.)

新時代購物中心由大魯閣開發股份有限公司接手經營,更名為「大魯閣新時代」。大魯閣新時代定位為「運動休閒、生活風格」的提案者,以強調「運動娛樂、親子休閒、生活提案、美食購物」為主,同時引進國際獨家差異化創意主題,將成為台中國際級購物中心新地標!

「大魯閣新時代」的圖騰,是從「無限大」的精神出發、蘊含「慶祝」與「禮物」的意涵;翩然起舞的緞帶造型更為輕盈而具有都會感。明亮的粉紫與銀色,展現大魯閣新時代的「青春、活力、時尚」,更能適切地演繹「舒適」、「自在」、「歡樂」的場域氛圍,傳遞年輕族群及親子嚮往的「遊逛饗樂新天地」的形象。

The operation of De An Mall was taken over by Taroko Development and renamed TAROKO Mall. Positioned for “sports, leisure, and lifestyle”, TAROKO Mall’s emphasis is on “sports and leisure, parent-child entertainment, lifestyle, and food and shopping”. It has also introduced differentiated internationally exclusive creative themes, which will launch it as a new landmark of international shopping in Taichung.

The logo of TAROKO Mall is based on the spirit of “infinity” and contains the connotation of “celebration” and “gift”. The dynamic ribbon design is to create a more fun and urban atmosphere. The bright pink-purple and silver colors showcase the “youthfulness, vitality and fashion” of TAROKO Mall, and can perfectly interpret the atmosphere of comfort, relaxation, and fun, in order to convey the image of a “shopping paradise” that will attract the younger consumer groups and families.